You want your business to stand out, without feeling like a sell-out. Companies, small businesses, products, and individuals all have brands. If you’re lucky enough to be pursuing your career goals selling products or services online, it can make for a pretty dreamy job title. But no matter what, having a strong brand image and creating brand loyalty is critical for any new business’s success.
Personal Brand vs. Business Brand – What’s the Difference?
Personal branding is the way people remember you. It’s entirely built around you as an individual – your interests, personality, lifestyle, and hobbies. Personal brands are ideal for “one-person industries.” Maybe you’re an artist, speaker, fitness trainer, model, or have a small online e-commerce store, like selling on HQ Demand.
Small business branding is the identity you create for your company. Your brand image is created to help represent how your company functions online and offline to potential clients. Strong branding is so much more than a great logo or trademark. Small businesses selling products online need to make an impact on past, present, and potential customers.
How to Brand Yourself as an Individual
One of the easiest ways to build your personal brand is using social media to your full advantage. Make sure you have active accounts across all social media platforms like Facebook, Instagram, and Twitter. Give your users a sneak peek into your personal life while still keeping your online shop at the forefront. Keep the right balance of business-related posts and personal updates.
Use Technology to Your Advantage:
With apps like HQ Demand, sellers can interact one-on-one with potential buyers over text or video chat. Use this time to your advantage to brand yourself. Always remain professional, friendly, and down to earth. This is the perfect opportunity for you to brand yourself in real-time as a reliable and safe seller.
How to Brand Your Small Business
It’s Not Only About Selling:
Company branding is about making your online business feel trustworthy, reliable, and authentic for potential clients. You want people to know who you are and that they can trust whatever product or service you’re selling. Read more about building trust here: 7 Ways to Build Consumer Trust Naturally.
Once You Have Your Brand, Don’t Keep Changing It:
People don’t like inconsistencies. Stay true and consistent to your brand so clients will begin to recognize it once they’ve encountered it a couple of times. Rebranding mid-stream causes confusion, lack of trust, and may discourage customers from returning to your online store. Keep your color schemes, logos, business mottos, and the look of your online store relatively the same.
Understanding Your Audience:
Whether you own a small online business or are an individual seller, you need to understand and consider the kind of impression you want to leave on your target market. What problems do they have? How can you help? What do your clients need from you? When building a brand, remain focused not on what the clients can do for you but what you can do for them.
7 Tips for Branding Yourself or Business on HQ Demand
1. Choose a Great Profile Picture:
A photo can say a thousand words. Show your face, smile, and always use high-quality images. You want people to get a little bit of an understanding about you or business from your profile picture.
- Frame yourself in the picture. If a business, consider using your logo, or an image that represents what you sell.
- Contrasting colors are more eye-catching
- Use a simple background
- Try to get a bit of your brand in the photo if possible
2. Always Strive for a 5-Star Rating:
What other buyers said about you, your products, and how you conduct business has a major effect on new customers. Ratings serve as useful information to buyers who are not familiar with your HQ Demand shop.
Ensure a 5-star rating with every sale and transaction by always providing the customer exactly what they asked for, keep an open dialogue, and remain pleasant and friendly.
3. Reviews Are Major:
Reviews allow new customers to get a feel for your online store within minutes. Negative reviews will lower revenue, discourage new customers, and ultimately chase away your customers to your competitors. If you had a positive transaction, it’s ok to ask the buyer to leave you a good review if they’re satisfied with your services.
Ensure positive reviews by being very transparent with your customers and trying hard to answer any questions, concerns, and do what you can to make their purchase as smooth as possible.
4. Real-Time Customer Interaction:
Use the video call functionality to your advantage to build trust, loyalty, and create a better customer service experience for your customers. Video chat gives a much-needed human touch to buying and selling goods online.
Customers can ask to see the product and ask questions while you get to show off your killer personality. This goes a long way to reduce the time it takes to text-chat with a customer and close a sale much faster.
5. Always Use Detailed and Customized Product Descriptions:
Don’t copy and paste from a competitor. Whatever you’re selling is unique and make sure your buyers understand that. Tell them all the specifications of the product, but don’t stop there. Excellent product descriptions will tell a story, enable the buyer to picture themselves using it, and one that focuses on the product’s benefits.
6. Use High-Quality Product Images:
Blurry, outdated, and pixelated photos will give off the impression you’re hiding something or didn’t care enough to upload a better quality photo. People want to see exactly what they are shelling out their hard-earned cash on. Customers will be more likely to buy a product if the photo quality is high.
7. Keep All Transactions and Communications in the App:
The HQ Demand app helps sellers track each transaction. There’s no reason to leave the app. Customers can browse, call, chat, and pay directly in the app, where each order is carefully documented and tracked. Plus, if there’s an issue, it’s easier to solve when all communication is done in the same place.
Do you have other creative tips for branding yourself and or business selling products and or services online? Comment below to share with the community.