In today’s world, People are more comfortable shopping online whilst using their mobile phones as it’s just a one-click buying experience. Mobile shopping has now become a trend. So retailers are looking for ways to make themselves more appealing to their buyers. Web pages and apps are key here for marketing, showcasing, and winning customers.
The ultimate next step for online shopping is Augmented Reality (AR) which is often confused with virtual reality (VR). AR presents interactive effects via handheld devices whereas VR is a more immersive form of technology. In VR, you believe you’ve been transported.
To understand better, in (VR) you can play alongside football stars in a game and believe it to be real-world whereas you can pop out a football from the sky with the help of (AR).
Augmented Reality and Future of Traditional Stores
With the growing trend of online shopping especially due to (AR), the future of physical stores can be seen alongside online stores. Because physical stores are considered as the first point of touch between brands and consumers. In the future, along with online stores, physical stores will crave more for better physical retail experiences. Brick and mortar will offer Omni channel experience to the customers and play important role in the brand’s story and success. Along with (AR) traditional stores will engage more customers.
Benefits of AR in Online Shopping
Companies that have seen the value of Augmented Reality have started implementing this technology to boost their sale. ‘Try before buy’ brings a whole new experience for the customers. Eventually, the implementation of AR can do wonders in the field of e-commerce.
Maximize the shopping experience and reduce product returns
The purpose of augmented reality is to give a real-world environment to the customers for an amazing experience of shopping online. This remarkable capability plays an important role in engaging more and more customers.
Augmented Reality will change the overall shopping experience. Imagine you are looking at the holograms of products in an online store that is visually displayed in 3D. Now, if you have an access to visualize how it will look in real can be decisive. With this amazing experience, customers will be satisfied with the product that they have bought hence minimizing the chances of returning the product.
Time to embrace (AR)
At the moment, augmented reality is still in its initial stages. Companies who are aware of its credibility have already started implementing it like, HQ Demand. HQ Demand is an e-commerce marketplace that allows its users a better shopping experience. Through HQ Demand buyers can easily verify the quality of products through video calling. It offers interactive communication between the buyer and the seller and reduces the rate of scams and frauds. Hence, HQ Demand is one sole online marketplace that deals with transparency, verification, and authentication of products.
As augmented reality gives a customer an instant virtual check of the product. Hence, this brings a surge in brand awareness among customers and they tend to rely more on the reality of the products that they can see on their mobile screens.
Setbacks for Businesses considering Augmented Reality
Some setbacks should be kept in mind while taking your business to this platform.
To attract customers, it should reflect the image of the company with the best of qualities which requires a lot of time put in and money. Implementation of Augmented reality requires a heavy budget. It is hard for startups to initiate their business with AR, but high aims can make the impossible, possible! So here, determination and hard work is key to get to the goals.
Shopping online always comes with the risk of mismatch of color size or other factors which can raise questions against the reliability of the technology. With augmented reality, this risk can be alleviated, however, many consumers are not familiar with AR yet. According to a US consumer report, only 11% of consumers use VR gadgets, which means there is a low rate of consumer adoption. So in the meantime, companies that are investing in mixed realities (virtual reality, augmented reality), need to set their expectations low.
Despite some setbacks, retailers must bring augmented reality into their business to engage customers through a high-quality shopping experience. It will convert one-time shoppers to repeat shoppers. This pandemic has taught us about the value of online stores and combining (AR) technology with it takes business to a whole new level. Buy and Sell on HQ Demand today to begin experiencing what the future of AR shopping experience will look like.