When it comes to branding, just think “every little thing matter”. Yes, you are just one default aware from losing a sale, from turning a one-time customer to a returning customer. In this article, we share quick tips on how to brand yourself and or business on HQ Demand’s marketplace.
1. Choose a great profile picture.
A photo can say a thousand words. Show your face, smile, and always use high-quality images. You want people to get a little bit of an understanding about you or business from your profile picture.
♦ Frame yourself in the picture. If a business, consider using your logo, or an image that represents what you sell.
♦ Contrasting colors are more eye-catching
♦ Use a simple background
♦ Try to get a bit of your brand in the photo if possible
2. Always strive for a 5-star rating
What other buyers said about you, your products, and how you conduct business has a major effect on new customers. Ratings serve as useful information to buyers who are not familiar with your HQ Demand shop. Ensure a 5-star rating with every sale and transaction by always providing the customer exactly what they asked for, keep an open dialogue, and remain pleasant and friendly.
3. Reviews are major
Reviews allow new customers to get a feel for your online store within minutes. Negative reviews will lower revenue, discourage new customers, and ultimately chase away your customers to your competitors. If you had a positive transaction, it’s ok to ask the buyer to leave you a good review if they’re satisfied with your services. Ensure positive reviews by being very transparent with your customers and trying
hard to answer any questions, concerns, and do what you can to make their purchase as smooth as possible.
4. Real-time customer interaction
Use the video call functionality to your advantage to build trust, loyalty, and create a better customer service experience for your customers. Video chat gives a much-needed human touch to buying and selling goods online. Customers can ask to see the product and ask questions while you get to show off your killer personality. This goes a long way to reduce the time it takes to text-chat with a customer and close a sale much faster.
6. Always use detailed and customized product descriptions
Don’t stop at copy and paste from a competitor’s product description. Whatever you’re selling is unique and make sure your buyers understand that. Tell them all the specifications of the pro
duct, but don’t stop there. Excellent product descriptions will tell a story, enable the buyer to picture themselves using it, and one that focuses on the product’s benefits.
6. Use high-quality product images
Blurry, outdated, and pixelated photos will give off the impression you’re hiding something or didn’t care enough to upload a better quality photo. People want to see exactly what they are shelling out their hard-earned cash on. Customers will be more likely to buy a product if the photo quality is high.
7. Keep all transactions and communications in the app
The HQ Demand app helps sellers track each transaction. There’s no reason to leave the app. Customers can browse, call, chat, and pay directly in the app, where each order is carefully documented and tracked. Plus, if there’s an issue, it’s easier to solve when all communication is done in the same place.
The best way to think about branding and ensure you cover all aspect is to think of every intersection and interaction a potential buyer will come across with your products, services, and entire business. Right from the homepage where your product, name, star rating, et cetera appears, to the product detail page which gives more details about the product, to the buyer clicking on your profile picture to learn more of other products you have on your profile, to initiating a text or video chat, interacting with you, finalizing the sale, and the most overlooked, courtesy after the sale is complete. Every intersection / interaction explained above is an opportunity to brand yourself and or business and win a customer’s loyalty.
Do you have other creative tips for branding yourself and or business selling products and or services online? Comment below to share with the community.